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Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
Steve Cohen
Publisher: HarperCollins PublishersFormat: Paperback
The Millionaires' Magician, Steve Cohen, demonstrates how to use the secrets of magic to persuade, influence, and impress. “Library Journal” best described magician Steve Cohen's book as “How to Win Fans and Influence People.” He gives his audiences exactly what they're looking for - a tutorial on the presentation and personal interaction techniques that all masters of magic use to create their illusions. Magic is more than just quickness of the hands. It is essentially a mental game of cat-and-mouse, a power play between two minds. Cohen demonstrates how the psychology and mechanics behind a compelling magic performance can be harnessed to command a room, read people, and help get to 'yes'.
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