The High-Purpose Company: The Truly Responsible--And Highly Profitable--Firms That Are Changing Business Now
Publisher: CollinsFormat: Hardcover
Illustrated with profiles of dozens of major companies, the book enables readers to easily distinguish between true and false corporate responsibility, and uncovers a groundbreaking process for achieving total corporate health. Which one of these companies is the better corporate citizen? Wal-Mart, which, in response to multiple lawsuits and complaints that it treats workers unfairly, waged a multi-million dollar 2004 advertising campaign that countered accusations and characterized the basis of its bad publicity as “urban legend,” or Gap, which, after spending years at the top of anti-sweatshop activist lists for its role in perpetuating unfair labor conditions overseas, released a candid 2004 CSR report that acknowledged that the company made mistakes and pledged to more constructively address labour issues in the future. In “The High-Purpose Company”, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. “The High-Purpose Company” draws a clear line in the sand, enabling readers to easily distinguish between these two groups and make a giant leap forward.Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. “The High-Purpose Company” uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.
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