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Positioning: The Battle for Your Mind, 20th Anniversary Edition
20thPublisher: McGraw-Hill CompaniesFormat: Hardcover
The first book to deal with the problems of communicating to a skeptical public, “Positioning” describes the revolutionary approach to creating a “position” in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
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