Positioning: The Battle for Your Mind

$16.60
This item is sold out

To view similar items click here.

Free Delivery on this purchase

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries

2ndPublisher: McGraw-Hill CompaniesFormat: Paperback

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

GST Note: GST is included in the price of this item. GST is included in the freight.

Customer Reviews

Delivery*

Delivery

Delivery time frames will depend on your location, please check the shipping calculator to see an estimate of when you can typically expect to receive your goods based on your postcode.

Loading content...
Loading content...

Share Us On

We Accept

Share Us On