Managing Customer Relationships on the Internet

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Managing Customer Relationships on the Internet

Dharma Deo Sharma

Publisher: Emerald Group PublishingFormat: Hardcover

'The Internet is a new international distribution channel and yet largely unexplored and our knowledge on the issue is limited. Numerous unanswered questions exist such as: - What types of business relationships are possible to establish and develop on the Internet? - How much face-to-face contact do we need in business relationships? - What are the key driving mechanisms in Internet-based relationship development? This book answers these and other important research questions. It also contributes to the development of theory to explain the internationalization process of internet firms by proposing that models that emphasize knowledge and network are suitable for this purpose. It is a true international comparative management book, including data from Sweden, Denmark, USA, Canada and Finland. The scope of the book is to supply knowledge on managing customer relationships on the Internet for researchers as well as managers.'

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