Principles of Behavior

Principles of Behavior

Richard W. Malott

6thPublisher: Prentice HallFormat: Paperback

For undergraduate/graduate courses in Behavior Modification, Behavior Therapy, and Behavior Management. This text offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies and everyday examples while maintaining a high level of intellectual rigor and addressing fundamental concepts. Since writing the first edition of Principles of Behavior the authors have sought to address a unique need of the students in their behavior modification classes: levels of student ability, experience, and exposure to the topics addressed in these courses often varied greatly. From freshman undergradute courses straight through graduate level research, there was a need for a text that was flexible yet rigorous enough to appeal to both the novice and advanced student. Here, the authors have been able to do just that. Princibles of Behavior offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies and everyday examples while maintaining a high level of intellectual rigor and addressing fundamental concepts.

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