The Penguin Dictionary of Marketing

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The Penguin Dictionary of Marketing

Phil Harris

Edition:1st

Publisher:Penguin Books Ltd

“The Penguin Dictionary of Marketing” is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

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