GraysOnline Footer links
Follow Us
We Accept
© 2000 to 2017 GraysOnline - All Rights Reserved
Download Our App
To add more products to your cart you must first abandon your PayPal Express Checkout. You will be able to commence a new PayPal Express Checkout and re-verify when you are ready. Would you like to Abandon & Add to Cart (and abandon PayPal Express Checkout) or Checkout?
Purple Cow
Seth Godin
Edition:1st
Publisher:Penguin Books Ltd
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
GST Note: GST is included in the price of this item. GST is included in the freight.
Delivery
Delivery time frames will depend on your location, please check the shipping calculator to see an estimate of when you can typically expect to receive your goods based on your postcode.
© 2000 to 2017 GraysOnline - All Rights Reserved