Make Your Database Your Goldmine

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Make Your Database Your Goldmine

Debbie Mayo-Smith

Publisher:Penguin Group (NZ)

Quite simply, this book will help you make more money, improve your customer relationships and save you a significant amount of time. Even better, it shows you how to do this using three ingredients you already have at your fingertips: Your customer information ; Your computer software; Your clever thinking. Make Your Database Your Goldmine is a practical how-to guide packed with real-life examples. Written in plain language and featuring helpful and easy-to-follow screenshots it, offers: offers strategies to enhance your existing data collection and usage; gives fabulous tips to save hours - even days - working with the information; shows how to get exactly what you want and use it for marketing, customer service or reporting initiatives.

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