Managing a Company in an Activist World

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Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

Edmund M. Burke

Publisher: Praeger PublishersFormat: Hardcover

How do we must effectively communicate our role as a good corporate citizen? Using a variety of in-depth examples, Burke demonstrates how community involvement can influence corporate strategy to everyone's benefit. He goes on to outline specific strategies that corporate leaders can employ to make corporate citizenship a priority without sacrificing growth and profits.

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