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Creating the New E-business Company
Michael S. Gendron
1stPublisher: Cengage Learning, IncFormat: Hardcover
E-Business abounds, but the secret to profits continues to elude many. Until now. With CREATING THE NEW E-BUSINESS COMPANY: INNOVATIVE STRATEGIES FOR REAL-WORLD APPLICATIONS, E-biz expert Michael Gendron shows you how the emergence of technology demands a change in the way management thinks about business; not just in the way it employs business technologies. Get the tools to find the answers for your organization. Powerful, practical, and insightful, CREATING THE NEW E-BUSINESS COMPANY: INNOVATIVE STRATEGIES FOR REAL-WORLD APPLICATIONS illustrates how a conversion to e-commerce thinking boosts bottom line benefits in real time.
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