The Business Communication Casebook: A Notre Dame Collection

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The Business Communication Casebook: A Notre Dame Collection

James S. IV O'Rourke

2ndPublisher: South Western Educational PublishingFormat: Paperback

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.

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