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Understanding Media Theory
Publisher: Bloomsbury Academic
Using non-technical language, this volume describes the historical development of media theory, highlighting the challenge of addressing a field of study which embraces an unlimited range of interests and topics and which is in ferment as a result of technological change. Following the outline of most media courses, it examines the theories which apply to different parts of the mass communication process, especially production, text, audiences and policy. It explains the relevance of theory for media research and distinguishes the different levels of theoretical discussion, from commonsense to practitioner and social scientific approaches.
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