Business, Second Edition: The Ultimate Resource

Business, Second Edition: The Ultimate Resource

Basic Books

2ndPublisher: Basic Books (AZ)Format: Hardcover

The “Business Bible” that captured the imaginations and fueled the ambitions of readers from the boardroom to the mailroom has now been completely revised and updated to reflect the state of the business world today. This one-ofa- kind reference guide offers readers a portable M.B.A. between two covers without the expense of tuition, the trouble of entrance exams, or the struggle of making it to classes on time. As business is arguably the most potent force in society today—CEOs wield more power and influence than political leaders, trade of goods and services spreads cultural values around the globe, even the rules of commerce increasingly govern the administration of our educational, nonprofit, and social institutions—it is more important than ever that professionals from all walks of life understand its language and its theories. “Business: The Ultimate Resource” captures the state of the art in business today, and the extensive revisions and additions make this second editionthe undisputed reference for anyone in the field. The additional material includes 30 new articles from authors such as Michael E. Gerber, Howard Rheingold, and Francis Fukuyama; the Management Library is 40 percent new with 39 articles, including “The Tipping Point” and “Barbarians at the Gate.” Moreover, everything else—from the Actionlists to the Dictionary-is fully updated to reflect the latest in business knowledge. “Business” is the gold standard of insight and information for executives and managers, entrepreneurs, administrators, educators, and students alike.

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