Psychology of Everyday Things

$42.74
This item is sold out

To view similar items click here.

Free Delivery on this purchase

Psychology of Everyday Things

Donald A. Norman

Publisher: Basic Books (AZ)Format: Hardcover

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty—among them, the VCR, computer, and office telephone, all models of how not to design for people.But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care.The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

GST Note: GST is included in the price of this item. GST is included in the freight.

Customer Reviews

Delivery*

Delivery

Delivery time frames will depend on your location, please check the shipping calculator to see an estimate of when you can typically expect to receive your goods based on your postcode.

Loading content...
Loading content...

Sign Up Now

Sign up to receive upcoming auctions & special offers!

Privacy Statement: By providing your email address, you consent to us sending you our newsletters as well as promotional material, updates and further information about our products and services. Our Privacy Policy contains information about how you can access and correct your personal information, how to make a complaint, and how we deal with complaints.

Subscribe

Follow Us

We Accept

Follow Us

 

NSW Liquor Act 2007 - It is against the law to sell or supply alcohol to or to obtain on behalf of a person under the age of 18 years.
NSW Liquor Licence LIQP770010049
Motor Dealer Licence: NSW MD13910, VIC LMCT11156, SA MVD277714, QLD 1700072, WA MD25136. NSW Motor Vehicle Recycler Licence: M057736

Download Our App