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The Sports Event Management and Marketing Playbook
Publisher: John Wiley & SonsFormat: Hardcover
“The Sports Event Management and Marketing Playbook” is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.Along with practical checklists, tables, figures, and forms, “The Sports Event Management and Marketing Playbook” features: “Sideline Stories” presenting real-life examples of the development, management, and execution of sports events "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.
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