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Public Relations for Dummies
2ndPublisher: For DummiesFormat: Paperback
Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talkingWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.Discover how to
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