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Karma Cola: Marketing the Mystic East
Publisher: Vintage Books
No one has observed the West's invasion of India more astutely than Gita Mehta. In 'Karma Cola' the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations.
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