Paul Rand

$39.29
This item is sold out

To view similar items click here.

Free Delivery on this purchase

Paul Rand

Steven Heller

Publisher:Phaidon Press

Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at “Esquire” and “Apparel Arts” magazines, and he designed the ground-breaking covers for the cultural journal “Direction”. He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.

GST Note: GST is included in the price of this item. GST is included in the freight.

Customer Reviews

Delivery*

Delivery

Delivery time frames will depend on your location, please check the shipping calculator to see an estimate of when you can typically expect to receive your goods based on your postcode.

Loading content...
Loading content...

Share Us On

We Accept

Share Us On