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Publisher: Bloomsbury Publishing PLC
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales. 'Breeze through these neat little “Business on a Shoestring” books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian
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