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101 Ways to Advertise Your Business
Publisher: Allen & Unwin
Understanding what makes one advert work while another fails is the key to success, and will help save a small fortune in misdirected spending. “101 Ways to Advertise Your Business” presents proven methods, and step-by-step advice on how to create an advertisement, how to buy advertising space, and how to make sure that your advert is working to its full potential. This volume also features advice on how to effectively advertise in virtually any conceivable media - from television and radio, through newspapers and magazines, to the internet, text messaging, and even billboards. This is an essential volume for anyone who wants to promote and advertise their products, simply and effectively, without spending a fortune.
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