Inside Spin

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Inside Spin

Bob Burton


Publisher: Allen & Unwin

Format: Paperback

This volume provides a dedicated mailing and e-mail campaign to media studies related media & organisations.Corporate and government spin doctors influence virtually every news story we read, see, and hear. But sometimes it is what they keep out of the news that is more significant.“Inside Spin” peers into the hidden world of spin to reveal the extraordinary impact of the PR industry. It illuminates the various tactics used by PR companies to smother dissenting views, mask sponsors, attack the competition, and influence everyone from Joe Public to top politicians.Using a series of detailed case studies from the public and private sectors, this volume is a scorching expose of these enormously powerful companies and the control they have over all our lives.

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