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What Made You Think of That?
Publisher: Allen & Unwin
This book is both an explanation and celebration of thinking differently. What Made You Think of That? is a simple, easy-to-understand and practical guide to unlocking your own great ideas and those great ideas lurking in the people or company around you. It provides you with a true understanding of how imagination and creativity works. For leaders, this book can guide you through practical steps in creating an organisation that empowers its entire staff from CEO to casual employees to think differently about every aspect of the business, thus leading to better solutions for customers or clients and ultimately greater success.
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