Speaking Persuasively

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Speaking Persuasively

Caroline Hatcher


Publisher: Allen & Unwin

Format: Paperback

One of our greatest fears is public speaking. It is often greater than the fear of loneliness, the fear of snakes, even than the fear of death. Yet speaking is one of the most powerful means of influencing others in business and in life. This guide shows how to convert the adrenalin produced by this fear into effective communication in front of small and large groups. Using real examples, it explains how to order your material, attract the audience's attention, control your voice, use appropriate body language and adapt your techniques for different situations. It not only shows you how to speak well, but also how to feel at ease with public speaking. The book is for professionals in business and the public sector who want to improve their speaking skills. To succeed in business, your message must be heard, understood and remembered. With its combination of practical tips and case studies from the experts, this guide should help you to become a more powerful and persuasive speaker, whether pitching for business or presenting to the Board.

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