Money, Money, Money...How to Wire Your Brain for Wealth

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Money, Money, Money...How to Wire Your Brain for Wealth

Sheryl Sutherland

Publisher:Random House New Zealand Ltd

Why do some people have money and others not? Is it a matter of inheritance, of earning megabucks for some esoteric talent, or is it from being parsimonious and darning your own socks? Do some people have an innate ability, or is it a matter of attitude and calculation? For many, the enigma of money is surrounded by mystery and dysfunction. Money is an emotional currency that relates to our personal need for security, respect, love, power and self-determination. If you don't understand your own motivations then the investment world is not the place to learn. The conflict between making a profit, and the fear of loss makes investing a dangerous game for many people. It's important that we understand our own relationship to money u in other words, we need to understand our financial behaviour. The lessons from research are clear, to change our financial behavior we must learn new skills focusing on imperatives such as motivation, knowledge and understanding, wisdom and discipline. The focus in this book is not about how to pick the right shares, or how to get rich in the property market, nor how to get rich quick u here the focus is on looking at yourself.Author Sheryl Sutherland asks the pertinent questions: what inhibits us from taking the steps we need in order to find financial freedom? Why do we respond in some ways and not others? Why do our emotions govern our financial decisions? No legal substance other than money is desired by almost everyone, yet for 99 percent of us, planning and investing successfully is something we only pay lip-service to. Money, Money, Money encourages the reader to identify the forces that may be inhibiting their success, and leads them towards handling their finances with a greater level of ease and awareness.

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