Publisher:Text Publishing Co
Creativity: It's singing the song that has never been sung and solving the problem that seems impossible. It's the free verse poem and the mathematical equation, the abstract painter and the patient inventor. It's the ability to see the world as it is, and then to imagine how it might be. Jonah Lehrer is on a mission to unlock the mysteries of creativity and invention, starting at the source: inside our head. Discover why humans are the creative species, where original ideas come from and how we can learn to generate more of them. Leaping agilely from anecdotes to scientific theories, from Bob Dylan to modernist furniture design and from the benefits of office ping-pong tables to how magicians come up with new tricks, Imagine brings clarity and insight to the most mysterious function of our brain - creativity.
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